Praise Masks – Developing a flagship product for a K-Beauty Brand Launch Internationally.
A beauty brand that encourages women to find their beauty identity and live it out in an everyday look.
Directed a creative team in brand creation from its first products to its online brand presence. The project sought to create a beauty brand, the team started from conceptualization to final product and branded online form.
Premiered on Vietnam Popular Reality TV Show – 13M Views
Date
2019
Role
Creative Director + Generalist Designer
Delivery
Brand & Identity Design, Messaging, Brand & Marketing Strategy, Illustration Design, Collateral Design, Digital Design, User Experience Design, Website Development, Product Design & Production, Social Media Marketing
