Bella Hanji Mask – Leading Marketing on the Amazon Platform

  • How do you establish trust on one of the most extensive e-commerce platforms globally?

  • How do you market with limited resources and flexibility?

  • How does one navigate marketing in diverse cultures?

These are the questions I asked and answered while leading the marketing team for Bella Hanji Masks.

How do you establish trust on one of the most extensive e-commerce platforms globally? How does one navigate marketing in diverse cultures? Bella Hanji Mask's journey from a Korean manufacturer to a renowned brand in the US is a remarkable tale of marketing evolution.

I spearheaded the team in developing a prominent surgical mask marketing strategy on Amazon, revolutionizing visual marketing practices along the way.

Before I show you what I created, I have to show you what we started with.

Bella Hanji Mask – Collaborative Illustration Social Media Campaign targeting a Younger Generation for Hygiene Culture

Create a fun vibe brand collaborating with artist and creating a visual social media open to discuss mental health, hygiene, culture and embracing retro design trends.

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KOCO – Branding

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Praise – Branding & Product Design