Visual Brand Technologist

Brand Designer / Product Designer / Creative Director

Hello, annyeong, hola! I’m Michael, a visual designer with a background in architecture, media design & emergent technology.

Nice to meet you, I’m a Designer based in LA. I love to design brand experiences with emergent technologies & craft products by shaping communities.

Selected Works

Triniel - Branding + Website Design (2022-2023)

Role: Visual Web Design + Branding
Date: 2022
Language: Korean, English

Tags: experience, brand identity, brand strategy, product design, UX, illustration, art direction, web development

Bella45 - Website Design (2022)

Role: Art Direction + Creative Direction
Date: 2022-2023
Language: Korean, English

Tags: education, experience, design, rebranding core, creatives, art direction, website, playful, colorful, familiar

Seomgang - ReBranding (2020-2021)

Role: Creative Direction + Designer
Date: 2020-2021
Language: Korean, English

Tags: experience, rebranding, design, core values, brand system, art direction, creative direction, harmony, nature, trust

Tic Tac Tiles - Brand System (2018-2021)

Role: Creative Direction + Designer
Date: 2018-2021
Language: English

Tags: consumer experience, social media design, marketing campaign, branding direction, simple, clean, approachable

Klean - Branding (2020-2021)

Role: Creative Direction + Designer
Date: 2020-2021
Language: English

Tags: experience, branding, design, product design, package design, brand system, art direction, creative direction, harmony, wind, trust

Design Explorations – Media, Emergent Tech, Web3

NFTs – 3D Art & Web3

Motion Posters & Sound Editing

Emergent Tech – AR + Computer Vision

Media Archive

Interactive VJ Tool a.k.a. Pink Dragon soaring the White Sky

  • A slow build up of a visual narrative: “The Pink Dragon floating in the White Sky.”

    Created a storyboard to match the narrative, but it was played live nothing predetermined. The expressions are in real-time along with the music.

    It is a play of creativity in rigidity. The story tells of the actions to be creative within rules. Through only grids, graphs, and sin waves we are able slowly build it into a creation story of the dances in the sky.

  • Artist Collaboration Project (2014)
    Masters Project with DSRlines
    New York University - Tisch School of Arts - ITP

  • An interactive visual tool created with processing. Pressing the specific keys play sequenced patterns controlling color, size, frequency of different visuals.

Creating Brand Value & Product through Visual Complexity

  • Role: Creator (Designed, Coded, Directed, Edited, Choreographed)

    Experimenting with creating perception of product through communication of emotions when spatial language can be easily manipulated with a Kinect sensor.

  • Hazing through Kinetic Visualization
    Featured Motion Graphic on Behance Gallery (2013)

  • A study and execution of visual research. The main concept was to examine the role of visuals in the scale of depth and its effects on the state telepresence from the S-O-R model for the best consumer outcomes.

    I believed a simplistic style can become a valuable product in itself only with the addition of depth. As depth brings different modes of communication into play, a mere reflection of pixels with depth no longer becomes a simple simulation of what the computer sees from a camera, but an artistic and branded product in which the public can engage by feeling telepresence with the piece.

    Using a Kinect Sensor and coding a visual style with Processing. I created a live motion graphic style. In which point I recorded choreographed postures and movements to be later edited as a finished product.

Gestural Behavior for a Symphony of Drawing

  • An idea of translating gestural movements to an artistic expression. While technique in art is one of the values for good expression, it is not the sole virtue. Beautiful art stems from many different values: composition, storytelling, expressive technique and more. If impressionism was a tool to fight realism and bring more emotions to paintings. Gestural drawing is a means to express art through bodily symphonies.

  • IDAS Open House Exhibition
    Masters Project (2011)
    Hongik University - IDAS

  • Using Kinect sensor with a drawing application: Alchemy. Using FAAST recognition to connect the left hand motion to the mouse. And the right hand motion as the right mouse click hold button.

Specializing in crafting unique brand experiences with design thinking, brand identity systems, UX, storytelling, creative coding, 3d, websites & graphic design. ✍

Design Thinking is my go to method that can be applied to most products. A synthesis of insights with observation, predictability, and an anthropological approach that impacts humanity on top of business.

Get in Touch\


Reach me here to talk about design, NFTs, AR/VR, coffee, and anything in between. Also don’t forget to check the about page for more about my past. ✌︎

The site is in constant build mode, please check in often for more projects and thoughts.