Triniel is a collaborative brand project with an Architecture Studio. Designing a brand experience visually & spatially.

We wanted to encapsulate Triniel’s vision to help parents whom want a better future for their children. A brand encouraging confidence in kids; supporting children with better equipped tools; and by providing a sustainable and unique English learning process based on the Havruta method. The brand needed to reassure parents to have faith about their kid’s future both visually and spatially.

Date
2022-2023
Role
Art + Creative Director, Branding Designer
Delivery
Brand Identity & Strategy, Visual Vision, Website Design

OVERVIEW

A partner in education to trust to grow together to create a better future for the next generation.

Brand Situation

Re-imagination of English Pre-Kindergarten.

With a strong motivation and passion, Triniel needed a brand identity to clearly define itself and communicate its essence visually as easily & approachable to prospective parents.

It needed to be a brand with a core community. A community of people passionate to bring a better future for the children. A community that can partner with Triniel to grow together to create a better future for the next generation.

Project Overview

We wanted to create a brand in alignment with the core educational philosophy of Triniel.

Through interviews and workshops, we wanted to create a brand that not only brought into reality the vision of the owner but create a core community with a vision of education sparking a movement. A branded community that brought together like-minded people to nurture a better future for the next generation.

We wanted the new rebranding experience to be familiar to parents, have an elite learning branding, and be bold and contemporary modern.

PAST: EXPLORATION

Exploring the why of the business and how everything started. We wanted to inspire the clients back to their roots.

Triniel, a brand for parents whom want a better future for their children

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An Education Experience

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Triniel, a brand for parents whom want a better future for their children 〰️ An Education Experience 〰️

Brand Identity Essence

Branding Structure & Relationship Design Principles

Key Ideas

Through looking at the philosophy of the CEO, Stakeholders, past experiences, and core values, we found the main four brand pillars holding up the company backbone which we converted into branding system design principles.