Braviss – Strategic positioning of luxury gifting brand with a positive image.

Scope of Work

Website, Brand Store and Social Media Design

Creative Direction

Led creative team for the US online presence touch points including website & social media: from brand voice strategy, production of website design and active social media maintenance.

Our goal was to create an online brand voice for a new touch tool product. Initially, the product and logo was created in collaboration with a Korean Design Agency, but it lacked a branding strategy to sell the products online in the US.

Challenge

Our challenge was to pinpoint correct customer demographics and create conversion points by shaping a branding system fit for its e-commerce and social media platforms customers.