Revisiting
the Economics Calendar: Watchtides
Modernizing the visual appeal and user experience of an economic forecasting platform.
Watchtides is a platform for crowdsourced economic forecasting that was redesigned to improve the user experience and make the platform more modern and visually appealing.
The redesign process focused on the dashboard, which is the first thing users see when they open the app.
Date
2022-2023
Role
Product Design, UX Designer
Delivery
Product Design, UX Research, UI Design, Flowcharts, Information Architecture
OVERVIEW
Redesigning to improve the user experience and make the platform more modern and visually appealing.
Project Situation
Revamping the user experience of an economic forecasting platform to match the modern aesthetics.
The original version of the platform was developed in 2016, and it was lacking in visual appeal. While impactful at the time, a new visual style and user interaction flow needed to be worked on. The redesign was focused on making the platform more visually appealing, easy to use and more user-centered.
Project Overview
Our focus was re-imagine the platform to be user-friendly and visually appealing.
The redesign process focused on the dashboard and included features such as color-coding, simple and big visual representation, and event filtering by timezone, country/region, and importance to make the platform more user-friendly and visually appealing.
PAST: EXPLORATION
What does the business stand for? How are we trying to approach our customers? We needed principles.
Brand Vision
Klean is a hygiene and health brand that strives for every family in America to have a hygienically healthy experience at home and in life.
Overarching Themes Values
Natural ingredients and pure atmosphere
Professional Korean hygiene standards
Clean and simple sensory experience
Calming and Soothing to families
Family-first mindset to deliver the safest and best products
Keeping best healthy and safety standards reassure families to feels safe and protected
Approachable and active communication with customers
Fun and whimsical to enlighten customer hearts
Branding System Design Principles
Key Ideas
Through a series of workshops and interviews my team and I were able to bring out how the company representative and stakeholder envisioned.
Brand Vision
Klean is a hygiene and health brand that strives for every family in America to have a hygienically healthy experience at home and in life.
Tagline
At Klean, we’re passionate about helping to keep your family safe and healthy.
Brand Archetype
Caregiver - “Everyone deserves care and we must all strive to bestow service upon one another.”
PRESENT: BRAND IDENTITY SYSTEM
Applying the foundational principles to the visual language system.
LOGO DESIGN
The ‘K’ represents the cleanliness and hygienically safe standards of Korea.
Klean wants to be a brand where customers can ‘LEAN’ on, to keep customers’ families safe & healthy.
DESIGN SHAPES
The three quadrilateral shapes below are a motif for columns. The shape itself derives from the lower half of ‘Kl’. Columns are structures that uphold grandiose buildings. Here the essence of the column shape signifies the supporting four core values Klean adheres to: Natural+Pure; Hygienic+Safety; Family+Caring; Whimsical+Calming. It also symbolizes the brand itself striving to be dependable columns for families to lean on for hygiene products to keep them safe and healthy.
The logotype is simple and approachable. ‘Helvetica Neue’ is familiar yet slightly different to be provoking. The color format is simple charcoal black to be bold yet still soft enough to be embracing. The gradient colors represent the four core values joined together.
LOGO DESIGN ROOTS
Typography
Brand Color System
Graphic Motif
Designs are systematic and minimal throughout the brand with repeated motifs and the usage of negative space. Systematic design layouts throughout the brand represent the proven hygienic standards of Korea. Alongside the mixed-use of minimalistic graphic representations in negative space will give customers reassurance of the quality of the brand and emphasize hygienically clean feelings. Quadrilateral shapes and lines are systematically and minimally used to emphasize this design principle.
FUTURE: USE-CASE SCENARIOS
Visualizing use-case scenarios as a base for development and embracing the future.
Applications
CONCLUSION